This website uses visitor data to evaluate the use of web content and to improve user-friendliness. This information includes the pages visited including the access times, technical information about the browser and the operating system used and anonymous data about the use of the website. Pseudonymous usage profiles are created. By calling up a page, the browser sends information to the Google servers:

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=de. We use third party providers such as Google to serve ads when you visit our website. We thereby pass on customer information to Google so that these ads can be displayed. third party providers, including Google, use cookies to serve ads based on a user’s previous visits to our website. You can opt out of Google’s use of cookies by visiting the Google Ads opt-out page.

Alternatively, you can deactivate the use of cookies by third parties by visiting the deactivation page of the network advertising initiative. The combined use of first-party cookies (e.g. Google Analytics cookies) and third-party cookies (e.g. Google DoubleClick cookies) can be used to generate reports on ad impressions, other uses of ad services and interactions with these ad impressions and ad services with visits to this website. Demographic evaluations of the age, gender and interests of Internet users are also possible.