Is your domain strategy aimed at attracting customers or hindering positions on Google? Which domains are worth registering with?
For companies with different offers or locations and customers in several countries, the question arises again and again as to whether one or more domains should be used and which domain should contain which content. Unfortunately, there is no simple answer for the right domain strategy, because it depends on the business goals and content. Ask our experts for the best solution!
Do your domains in different countries help or do they hinder discoverability on Google? Which domains are worthwhile? Whether local or international – our specialists will be happy to advise you! Good domains are easy to remember and search engines like Google will rank websites higher that contain the searched word in the domain. You also get higher click rates with Google Ads. At the same time, domains are one of the most common problems that can lead to duplicates and fewer visitors from search engines.
The right domain strategy can be crucial not only for international companies, so that potential customers can find the most suitable landing page for the right (sub)domain depending on their interests (see also International domain strategy from an SEO perspective ). Comparable to real real estate, domains are your virtual real estate. Is your domain strategy focused on customer acquisition?
Reasons for domain strategy
- Own domains for different countries and offers are possible.
- Without a clear domain strategy, many domains cause duplicate problems for Google.
- Domains that match your company name or contain brand names must be secured from third parties.
- Depending on your online marketing strategy , marketing domains can also be used offline.
- Once a domain has been assigned, it is often difficult or very expensive to buy it.
