If content marketing is to lead to leads, the effort involved must be prioritized in a data-driven manner. Do you need a targeted content marketing strategy with measurable and business-relevant results? Do you want statistics that show which content is demonstrably read by your A-customers? As a content marketing agency with years of experience in the measurable acquisition of more leads, we provide you with data-based support.
Do you want to accompany prospects along the customer journey with content that meets your marketing goals and promotes the organic growth of the company?
Attracting customers with good content marketing involves analyzing and using customer language. And for that you need us! Because the internal language of a company rarely corresponds to the language of the customer . In order to convince the customer, but also the technology, your content must be prepared in a way that is appropriate for the target group.
Experience in the B2B environment is crucial
Our specialists have experience in the B2B environment , be it in industry, trade or services. In addition, our data-driven approach guarantees that business goals are achieved and that A-customers are addressed. Based on a targeted placement of Google Ads, the data is collected over a period of a few months that show which search terms really led to calls or inquiries.
In-house content is usually better – but needs data!
Really good content has to be produced in-house. But regardless of whether you want to have content created or produce it in-house – we support you in building up your inbound marketing skills and achieving your goals.
A potential analysis is the basis for your content marketing strategy! Only when we know which search terms really lead to queries and not just attract visitors can we carry out meaningful optimization. Benefit from years of experience in analyzing search terms and the search behavior of searchers. Before you actively tackle SEO, you should always first compare your internal language with the customer language!
How to find your target group in search engines
- Define the persona you want to achieve.
- Which search terms have the greatest sales potential?
- Which words do customers / people with genuine interest use?
- Where do potential customers have problems with your website?
Minimize wastage
It’s no longer enough to use Google’s keyword tool to search for frequently searched terms. Thanks to a sales potential analysis, you minimize wastage of your marketing expenses. Because you can measure and analyze the behavior of your customers and adjust your appearance accordingly.
In addition to an SEO analysis , the analysis of the right keywords is the decisive basis for achieving performance goals with SEO.
